The Rich And Super-Rich Are Increasingly Looking For Outstanding Experiences

Article by Russ Prince

While the ultra-wealthy continue to collect possessions, there is a very pronounced trend to “living life to the fullest.” This translates into collecting outstanding experiences. According to Angelo Robles, founder and CEO of the Family Office Association and author of Effective Family Office, “Generally speaking, while the very wealthy have always wanted to create fabulous memories based on the wonderful times they’ve had, their interest in ‘experiences’ is tremendous. For many of them, their objective is to find experiences that are outside the box.”

To find or create these experiences, the rich and super-rich often turn to specialists. One of the foremost experts in working with the ultra-wealthy to create unique and astounding experiences is Steve Sims, president of The Bluefish and author do Bluefishing. While his firm is renowned in select circles for delivering an array of top-of-the-line concierge services, more and more of the ultra-wealthy look to him to help them with constructing indelible marvelous experiences.

According to Sims, “From arranging a private dinner at the feet of Michelangelo’s David whilst being serenaded by Andrea Bocelli in Florence to Samurai sword skills taught by a true descendant in Tokyo, the idea is you walk away with nothing more than an unforgettable ‘I cant believe I did that’ memory.”

“High-functioning single-family offices and leading multi-family offices are more and more focused on providing state-of-the-art lifestyle services,” says Rick Flynn, managing partner of FFO Business Management & Family Office and author of The High-Functioning Single-Family Office. “The Bluefish and the few other firms like it are the go-to providers when it comes to high-end concierge services including working with the ultra-wealthy on living life in high gear.”

The Bluefish not only caters to billionaires, celebrities, and CEOs. The firm also provides a broad range of exceptional services and experiences for those less affluent. This is a function of Sims’ amazing network of movers and shakers coupled with his “can do” personality. “I was recently quoted as the real life wizard of Oz, that’s not a title I take lightly,” says Sims.

It is evident that the rich, the super-rich, and those less affluent are looking for WOW experiences. Companies like The Blue Fish are there to make their clients’ dreams realities.

Originally posted on, April 4th, 2018. Original Article can be viewed here